Creating, Advertising and Marketing your Brand (EC113620)

Creating, Advertising and Marketing your Brand
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Every successful business has a powerful brand supporting it. Think of the likes of Amazon, Apple, Walmart and you will instantly be able to recognise their slogan, logo or products. A brand is always an accurate reflection of the company and the message they wish to portray to their target audience and potential customers.

In this package, you will learn how to create and manage your brand, build your brand presence on social media, which is a key tool to driving ROI and building a brand that lasts long in the mind of your customers, and develop your marketing skills to expand your business prospects.

You will understand how to use digital marketing and social media to most effectively promote your business, perfect for anyone who wishes/works in the fields or PR, sales, marketing or communications.


  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results
  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platform and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism in a professional manner
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy
  • How to use Bitly
  • Woobox
  • Hootsuite
  • Storify
  • Social media rules and tips
  • Explore different types of advertising and their reasons
  • What makes a successful advertisement
  • Advertising objectives
  • Recognise what makes customers buy
  • The benefits of “trade and technical press” to the small business
  • Different technical media and the advantages and disadvantages
  • Where the opportunity is and evaluate The Media Plan
  • Understand what is meant by good copy
  • Learn about public relations
  • Three most effective “Consumer Promotion Techniques”
  • Recognise the limitations behind certain types of advertising, analyse what areas, products, services are worthy of a press release and learn who to direct your press release to.


  • Learn how to put your brand out there in the right way
  • Implement the knowledge you learn in the course as soon as possible
  • Manage your brand using monitoring, analysis and evaluation tools
  • Utilise the power of the internet and social media and create greater outreach for your brand
  • A comprehensive knowledge of the most powerful and important social media platforms
  • Course available 24/7 through online learning
  • 12-month course access